How do we work and what are our fees?
We help you to sell your property faster for more,
that can put extra money in your pocket.
SELLING
A sound marketing strategy is key to success in sales. We work with you and develop a full marketing plan covering the pricing, positioning and promotion of your property.
In selling, setting the right price is crucial. Set it too low and you lose money, set it too high and you lose valuable time and negotiating power resulting in similar loss of money.
Central to our success is our highly sophisticated proprietary data analytics tool ‘Proprietary Appraisal Software’ (PAS) which is used to set the right property price. PAS has been designed exclusively for the benefit our clients.
PAS uses a sophisticated algorithm and models a range of prices that can be achieved for your property, consisting of a lower end and a higher end.
The traditional way of appraisal is based on the analysis of data on past sales and present properties for sale in the area.
- the economic condition surrounding the property market, and
- the uniqueness of your property and its location.
This gives PAS appraisal an edge over the traditional appraisals and as such it can produce a highly reliable appraisal.
External factors that may also influence the final sale price of your property are:- Presentation of the property
- Advertisement strategy
- Competition at the time your property is marketed
- Demand for similar properties
- Motivation and selling skills of the Agent
- As a starting point, we use PAS to provide you with a “Preliminary Appraisal” of your property and our initial thoughts on a marketing plan.
- Once you see the benefits of working with us, we organise a comprehensive appraisal of your property. As part of this process we physically view your property and carefully consider the property’s unique features, street appeal, its location and its future potential.
- We then make adjustments for a more reliable price range guide for your property and provide you with the “Final Appraisal”. The Final Appraisal price range provides the template for our fee structure.
- We tailor an advertising plan and strategy, keeping in mind your budget. Within this plan we have a particular focus on
- Preparation of the property for sale – we guide and assist you through the best presentation techniques to position your property for sale.
- The advertising campaign – our advertising packages are just the starting point; we have a system that allow us to focus on our target market with precision.
- We execute the marketing plan. When the advertising strategy is fully executed, we aim to sell your property within 6 weeks. With full transparency and open communication, we work with you all the way to the completion for a timely settlement.
- Our marketing package starts from $1,400.
- Our total sales fee (commission) typically range from 1.1% (subject to minimum $5950) to 2.25% of the sale price depending on the sale price achieved by us.
- A base fee of 1.1% (minimum $5950)
- A bonus fees typically ranging from 0% to 1.15%
The bonus fee is based on the sale price achieved above the lower end of the appraisal range.
This means as we achieve a higher sale price for you, our fees increase.
The best thing about performance-based selling fee is that you only pay full commission when we achieve top dollar.
- Let’s assume the appraised price range of your property is $400,000 to $440,000. Our Fee typically ranges from 1.1% (minimum $5,950) to 2.25%. The following are our applicable fees for the range of sale prices achieved with a comparison provided with the traditional fee
| Price Achieved | Our Fee including Bonus | Our total Fee | Traditional Fee @ | Traditional Fee @ |
|---|---|---|---|---|
| % | 2.50% | 3.00% | ||
| $400,475.00 | $5,950.00 | 1.49 | $10,011.88 | $12,014.25 |
| $420,475.00 | $7,952.66 | 1.89 | $10,511.88 | $12,614.25 |
| $439,475.00 | $9,855.19 | 2.24 | $10,986.88 | $13,184.25 |
| $450,475.00 | $10,135.68 | 2.25 | $11,261.88 | $13,514.25 |
- Let’s assume the appraised price range of your property is $682,000 to $735,000. Our Fee typically ranges from 1.1% with a cap of 2.00%. The following are our applicable fees for the range of sale prices achieved with a comparison provided with the traditional fee structure.
| Price Achieved | Our Fee including Bonus | Our total Fee | Traditional Fee @ | Traditional Fee @ |
| % | 2.00% | 2.50% | ||
| $682,500.00 | $7,507.50 | 1.10 | $13,650.00 | $17,062.50 |
| $700,500.00 | $9,973.50 | 1.42 | $14,010.00 | $17,512.50 |
| $734,500.00 | $14,631.50 | 1.99 | $14,690.00 | $18,362.50 |
| $750,500.00 | $15,010.00 | 2.00 | $15,010.00 | $18,762.50 |
- Let’s assume the appraised sale price range of your property is $1,070,000 to $1,150,000. Our Fee ranges from 1.1% with a cap at 1.80%. The following are our applicable fees for the range of sale prices achieved with a comparison provided with the traditional fee structure.
| Price Achieved | Our Fee including Bonus | Our total Fee | Traditional Fee @ | Traditional Fee @ |
| % | 2.00% | 2.50% | ||
| $1,072,500.00 | $11,797.50 | 1.10 | $21,450.00 | $26,812.50 |
| $1,100,500.00 | $14,849.50 | 1.35 | $22,010.00 | $27,512.50 |
| $1,149,500.00 | $20,190.50 | 1.76 | $22,990.00 | $28,737.50 |
| $1,160,500.00 | $20,889.00 | 1.80 | $23,210.00 | $29,012.50 |
Our fee structure is designed so our customers can be confident that we
- Perform proper research and a thorough analysis in providing you with a property appraisal. This gives you a highly reliable price range.
- Have a higher motivation to sell your property for more. Our remuneration increases in accordance with the success we achieve for you.
If we are only able to achieve a lower end of the sale price, our fees are designed to be low so you keep more of the sale proceeds. This means you always win while working with us.
On the other hand, the traditional fee structure
- Provides very little incentive to a salesperson to negotiate a higher price as there is very little change in commission for different prices achieved.
- Promotes an unrealistic appraisal of your property to unfairly win your listing. Often as the property starts to stale in the market, you are forced to reduce the advertised price losing valuable time. This in turn reduces your bargaining power often resulting into a sale below the market value.